FOR IMMEDIATE RELEASE
October 6, 2022 – Lambda Theta Alpha has been a collegiate partner of St. Jude Children’s Research Hospital for the past 12 years. Since 2010, Lambda Theta Alpha has committed to the hospital’s efforts to bring awareness to childhood cancer, life-threatening diseases, and St. Jude within the Latino community and to fundraise for the hospital through a variety of events and programs.
Every year, our members rally to participate in the annual St. Jude Walk/Run and in 2020, due to the COVID-19 pandemic, this signature event converted from in-person to virtual to bring yet a remarkable experience. In 2021, St. Jude provided the St. Jude Walk/Run both in-person and virtual, giving our members the opportunity to choose what they felt comfortable with.
This year marks the first time Lambda Theta Alpha participates in the St. Jude Walk/Run in-person again since 2019. Lambda Theta Alpha’s National Philanthropy Committee did a phenomenal job coordinating and hosting in-person and virtual events while collaborating with St. Jude Children’s Research Hospital to prepare our members for the St. Jude Walk/Run.
The initiative began with one virtual informational hosted by St. Jude and the National Philanthropy Committee for our members to learn more details on how to recruit team members, manage team pages, and use the mobile app.
As part of activities leading up to the St. Jude Walk/Run, Lambda Theta Alpha was excited to participate in the 2022 Multi-Market Team Blitz Week in August. During Blitz Week, members that were registered on or before August 19 were eligible to receive a pair of St. Jude sunglasses.
Lambda Theta Alpha has won a Blitz Week challenge for two years in a row. For a third year consecutive year, the sorority ranked first place among all Multi-Market teams!
Leading up to the event, our National Philanthropy Committee hosted an LTA Love’s St. Jude Rally to celebrate their members’ fundraising efforts and wrap up Childhood Cancer Awareness Month. During the rally, members participated in various challenges that taught best practices for fundraising. Additionally, our attendees created social media posts to help bring awareness about the walk/run and fundraiser.
Lambda Theta Alpha remains committed to fulfilling its partnership commitment. Thanks to the efforts of our members, we had 77 teams and 568 participants that raised a total of $39,761 to support St. Jude and its fight to end childhood cancer.
Visit our St. Jude Walk/Run national team page for more information on how to support St. Jude’s mission.
Contact:
Myrna Ruiz, Vice President of External Affairs
Lambda Theta Alpha Latin Sorority, Inc.
[email protected]
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About Lambda Theta Alpha Latin Sorority, Inc.
Lambda Theta Alpha was founded at Kean University in 1975 as the first Latina sorority in the nation. Lambda Theta Alpha strives to develop strong leaders that produce and engage in political, social, and cultural activities. Based on the principles of Unity, Love and Respect, the Sorority was established for the unification of women through charitable and educational programs. Although Lambda Theta Alpha is Latin by tradition, the Sorority is inclusive to all women regardless of race, color, creed, sexual identity, gender expression, or religious beliefs.